The Difference Between an Athlete and a Brand

Analysis Task:

In your notebook, write 3-4 sentences responding to this question: Mark McCormack turned Arnold Palmer in to a brand. What is the difference between an athlete and a brand? Is that difference meaningful, or is it just a change in language?

Parent-Teacher Note:

The McCormack/IMG section is particularly important for Stage 3 students because it connects golf history to economics and business in a concrete, traceable way. If your student is interested in the business angle, this is worth exploring further — McCormack’s biography and the history of IMG are well-documented and genuinely fascinating.