Lesson 1: Data and the Analytics Revolution
Professional golf entered the data age with the ShotLink system, deployed on the PGA Tour beginning in 2001. ShotLink uses lasers and GPS to capture the precise location of every single shot in every tournament — every tee shot, every approach, every chip, every putt — in real time.
The dataset this has generated over 20+ years is one of the richest performance records in the history of sport. Analysts can now answer questions that were previously impossible: which approach shot distances are most important for scoring? How much is a certain putting skill worth in terms of strokes? What is the relationship between driving distance and tour earnings?
TrackMan — a Doppler radar system that measures dozens of ball and club parameters at impact — transformed coaching. Coaches who previously worked from feel and observation can now measure launch angle, spin rate, ball speed, smash factor, and dozens of other parameters for every shot. The feedback loop between data, adjustment, and improvement has accelerated dramatically.
This data revolution raises a genuine question for the history of the sport: are we fundamentally changing what golf is? Is a data-optimized golfer more skilled, or just more efficient? What is lost when feel is replaced by measurement?
ShotLink (2001) and TrackMan created a data revolution in professional golf — enabling quantitative performance analysis that has transformed coaching and strategy.
Research the concept of Strokes Gained — the statistical metric developed from ShotLink data that measures a golfer’s performance relative to the field average for any given shot type. Find a published analysis using Strokes Gained data. Write a 300-word explanation: what is Strokes Gained measuring, why is it a better metric than traditional statistics, and what does it reveal about what actually separates great golfers from average ones?