Golf’s relationship with media is in active transformation. The traditional model — broadcast television reaching mass audiences through scheduled programming — is being supplemented and in some cases supplanted by digital and social media that reach fragmented audiences through different platforms.

YouTube channels like Good Good, Bob Does Sports, and the No Laying Up podcast have built substantial golf audiences that skew younger and more diverse than traditional golf television. Their content — accessible, personality-driven, community-oriented — reaches people who would never watch a PGA Tour broadcast.

TikTok and Instagram have brought golf to audiences who had never thought of themselves as golf people — through trick shots, accessibility content, and personality-driven accounts that make golf feel playable rather than aspirational.

This democratization of golf content has genuine historical significance: it is the latest chapter in golf’s long history of expanding or contracting access. Whether the new media energy translates into durable participation growth — or remains primarily spectatorial — is one of the most important questions in contemporary golf.